THE CRANES RED CAMPAIGN

Airtel Uganda had just begun a sponsorship deal with the Ugandan Cranes, as well as sponsoring the national supa league. The campaign created proposed included stadium branding, using digital screens to advertise. Using Airtel money for buying tickets,

AIRTEL

FOOTBALL RED CAMPAIGN

COMPLETED 2013

SOFTWARE USED:

Hosting a youth competition across Uganda where the top players get a chance to go to the youth soccer camp in Barcelona (CSR). Inviting Manchester United over and have a Red ( Manchester United ) VS Red ( The Ugandan Cranes ) exhibition match as well as having the Manchester United team help coach and develop youth football across the country.

We created a variety of designs for each campaign across various social media like Facebook and YouTube. There was also a microsite proposed for the Barcelona camp as a mean of entering the various youth teams.