BRINGING THE USIU TO A YOUNGER AUDIENCE

The United States International University is one of the oldest private universities in East Africa and they are based in Nairobi, Kenya. I submitted the designs on the following pages as part of the tender process to redesign their website.

USIU

WEBSITE

COMPLETED 2012

SOFTWARE USED:

I designed a layout that was to resonate with a younger audience. The site had to be simple to navigate and make it easy for students to find and apply for courses online. The main goal was to give the old website a makeover and get more students applying online.

The layout is simple and elegant with very little text and large buttons while using icons to make it simple for the user to identify what each section has to offer.

The concept was to immerse the user as they go on a journey to find the right course for them and start the road for a bright future. Images play a very important role for the site, powerful images help to compliment the idea of going on a grand journey with the help of the USIU.

There was a timeline concept introduced as well which would be a visual translation of what the students needed to do in order to get the certification that they want to get. The timeline lists the start of the journey with filling in application forms all the way to graduation and what faculties offer the courses necessary for them to achieve their degree.