SAFARICOM'S FINANCIALS GOES DIGITAL

Safaricom, Ltd is a leading mobile network operator in Kenya. This is a digital application built for Safaricom to give shareholders and other interested people information about the company's activities and financial performance for the year. This is the 2011 version.

SAFARICOM

2011 DIGITAL ANNUAL REPORT

COMPLETED 2011

SOFTWARE USED:

The goal was to create an interesting way to present the financial information. The information was abridged in order to give people easy to digest bits of financial information through intuitive menu systems. The backgrounds are animated to keep peoples interest as well as music that plays throughout to keep your attention.

Where possible 3d graphs were used to present growth and revenue streams in a new and animated way. There is also a video that was filmed for the CEO Bob Collymore, to welcome the user and also to visually present his written message which is more digestible for users than reading many pages of text.