The goal was to create an interesting way to present the financial information. The information was abridged in order to give people easy to digest bits of financial information through intuitive menu systems. The backgrounds are animated to keep peoples interest as well as music that plays throughout to keep your attention.
Where possible 3d graphs were used to present growth and revenue streams in a new and animated way. There is also a video that was filmed for the CEO Bob Collymore, to welcome the user and also to visually present his written message which is more digestible for users than reading many pages of text.