COACHING SUCCESS

Business Coach South Africa was a business consulting organisation. I was asked to come up with their brand identity.

BUSINESS COACH SOUTH AFRICA

CORPORATE IDENTITY

COMPLETED 2011

SOFTWARE USED:

The main theme and concept behind the logo:

The ” BIG ” idea is, “ planting a seed and nurturing it to grow “

what does this mean?

Coaching, with a professional coach, is the practice of supporting an individual, referred to as a client, through the process of achieving a specific personal or professional result. —source wikipedia

So, to coach, in essence, is to help someone grow and reach a result through your expertise and nurturing your client’s business will soon grow and blossom. Hence the seed with the abstract form of hands nurturing and holding the seed which is showing the first signs of growing.

The symbol of the seed with the abstract form of hands nurturing and holding the seed is a sign of how business coach nurtures and helps its clients grow to their fullest potential.