PEACE OF MIND. DEFINED

Mooirivier is a multi-faceted insurance broker company based in Potchefstroom. They value a face to face experience with their clients, making them feel like a person, not just a number. They wanted an interactive flash website that gave their users a serene experience.

MOOIRIVIER

WEBSITE

COMPLETED 2011

SOFTWARE USED:

The main concept behind the website was “peace of mind. defined” the user had to be put in an environment that was relaxed and serene. The design was set on a lakeside with trees gently swaying in a breeze.

Flash was the best option to deliver the desired experience. Sound effects of water and a gentle breeze helped accentuate the design and bring the environment to life.

The website had to be done in two different languages as the majority of Mooirivier’s clientele were Afrikaans speakers. This proved a challenge as the design had to have both languages at the same time. The content was simplified to make it easier to digest and it allowed the design to accommodate both languages.